Lead Generation & Content Marketing: Clovers Garden

petunia up close

Since 2013, I’ve worked with Clovers Garden Center to build their email list from scratch, to create hundreds of blog posts and multiple how-to books; created all graphics; and managed social media channels. In that time our subscriber list has grown from 0 to over 16K with a <1% unsubscribe rate; a 35% open rate; and an average click-through-rate of 25%. Click here to see a recent garden blog post. Click here to see a lead generation funnel, long-form sales letter for mosquito repellent plants.

Platforms I’ve Worked With

Websites and Ecommerce

Shopify

www.cloversgarden.com

www.mapletapper.com

WordPress: www.mosquitonaturals.com

Weebly: www.coachingwithcourtney.com

Amazon: Storefronts; Product Listings; Promotions and Coupon Codes; A+ Content; Sponsored Video Ads; Amazon Posts; and Kindle Publishing

Lead Generation and Email Marketing

Mailchimp ♦ Klaviyo ♦ Convert Kit ♦ Constant Contact ♦ Leadpages ♦ Clickfunnels ♦ Aweber ♦  SnapRetail ♦ FlipSnack

Social Media & Paid Advertising

Twitter ♦ Facebook and Instagram (including Business Manager and Facebook ads) ♦ Google Ads ♦ YouTube ♦ Pinterest ♦ TikTok

Digital Content & Course Delivery

Teachable ♦ Stan Store

Children’s Nonfiction Book Writing

Kid's How To BookAs we’ve grown our Maple Tapper product line, we found a niche in children’s products and created special kid’s tapping kits to appeal to this market. I rewrote the book to work for kids, took a few more kid-friendly photos, and our designer created a colorful but informative layout. These kits have been a hit for the holiday season and we’re now direct marketing to Nature Centers around the country. I’ve also helped this client connect with a few prominent bloggers doing giveaways and affiliate marketing. Read a bit of the book here:  FryerKGMTinteriorFinal4

 

Website and Product Development: Maple Tapper

MapleTapperLogo (2)This project started with a client’s question: “How can I grow a business from my childhood hobby of tapping maple trees?” Together, he and I researched the market and competition; sourced the products that fit well with his existing company; developed the kits and created packaging; assembled a design team and built a website and social media presence; and finally created an ongoing series of content marketing which includes a full-length non-fiction book, children’s version, and a blog which eventually migrated over to a featured Mother Earth News blog.

maple-tapping-blue-spile-running-drip small flipped bI’ve participated in every step of this business development even tapping my own trees, making syrup, and taking up photography to record it all. It’s been a sweet adventure and I share pure maple syrup with all my new clients!

Business-to-Business Marketing: Sharper Management

business to business copywritingThis growing firm is working to build their presence in the Minneapolis-St. Paul and Rochester property management market and they needed an updated brochure and website copy. I helped them create a sales brochure that works as both a leave-behind and request-for-info piece; we then converted this piece into website copy; and followed up the launch of the redone website with a series of press releases and how-to articles.

Click here for the sales piece or view the pdf: Sharper Mgmt Sales Brochure 2015

Click here to visit the website

Click here to read one of the press releases

Content Marketing: Havahart and SaferBrands

garden writing

Sister companies, Havahart and SaferBrands, asked me to help them build their blog presence in the gardening niche. We put together weekly SEO-friendly articles for each brand and built both blogs into independent sites with great traffic and conversions.

See one Havahart sample here and a SaferBrands blog here. Article copy is also shown below:

 

Safer Brands Blog: Forcing Bulbs

Forcing Bulbs for Early Spring Flowers.

When you’re a northern gardener, February can get pretty dreary. That’s why I love forcing bulbs for extra early spring blossoms. It’s a fun and inexpensive way to experiment with color and variety and a great project for the kids. It also makes a fantastic and unique Mother’s Day gift for Grandma.

I usually start this project in February and I have flowers by early May. I like to create a mixture in my containers so I choose complementary colors of hyacinths, tulips, daffodils, and fill in with tiny grape hyacinths. For synchronized blooms, be sure to combine bulbs that have similar chilling periods – this is usually shown in the directions on the bag.

Once you’ve chosen your mixture of bulbs, the rest is easy! Begin with a shallow, clean pot with drainage holes. When planted, the base of the bulbs should be at least two inches above the bottom of the pot with the bulb top even with the top of the container. Clay pots work well for this but I like to use an old enamelware basin that’s already got rust holes in the bottom.

Fill the pot about half-way with al purpose potting soil mixed with bonemeal and place your bulbs close together but not touching. Be careful to not press down on the bulbs because you’ll compact the soil underneath. Once all the bulbs are in place, cover with soil and water thoroughly. Be sure to label the pot with the varieties and date you’ve planted them.

Remember that you’re fooling the bulbs into thinking it’s spring so first you have to make them think it’s winter! Place your pot in a cold, dark place such as an unheated basement room or even your garage fridge – anywhere with a 35 to 50 degree temperature range. Most bulbs need about 12 weeks to root. Once you see stems about one-inch high and roots coming through the drainage holes, move your pot to a cool room and keep it out of direct sunlight (leave for a week or so.) After the stems get to about four-inches high, move into a bright, warm area and be sure to keep the soil moist while growing. For extended blooming, keep the flowers out of direct sunlight.

To save the bulbs, be sure to let them finish their “growing season” in the pot. Once the flowers die and the foliage yellows, cut back on watering. When the leaves have completely withered, store your pots in a warm, dry place and plant the bulbs outside in the fall (or start the above process over for indoor blooming.)

Get started today with this fun little project and you’ll be the first one on the block with tulips. Happy Gardening!