Since 2013, I’ve worked with Clovers Garden Center to build their email list from scratch, to create hundreds of blog posts and multiple how-to books; created all graphics; and managed social media channels. In that time our subscriber list has grown from 0 to over 16K with a <1% unsubscribe rate; a 35% open rate; and an average click-through-rate of 25%. Click here to see a recent garden blog post. Click here to see a lead generation funnel, long-form sales letter for mosquito repellent plants.
This growing firm is working to build their presence in the Minneapolis-St. Paul and Rochester property management market and they needed an updated brochure and website copy. I helped them create a sales brochure that works as both a leave-behind and request-for-info piece; we then converted this piece into website copy; and followed up the launch of the redone website with a series of press releases and how-to articles.
FryerBrand Marketing 