This project started with a client’s question: “How can I grow a business from my childhood hobby of tapping maple trees?” Together, he and I researched the market and competition; sourced the products that fit well with his existing company; developed the kits and created packaging; assembled a design team and built a website and social media presence; and finally created an ongoing series of content marketing which includes a full-length non-fiction book, children’s version, and a blog which eventually migrated over to a featured Mother Earth News blog.

I’ve participated in every step of this business development even tapping my own trees, making syrup, and taking up photography to record it all. It’s been a sweet adventure and I share pure maple syrup with all my new clients!