Through partnerships with clients and publishing firms, I’ve written multiple nonfiction, how-to books and helped out with editing many more. All can be found on Amazon through my author page here. For a quick look at the Maple Tapper Quick Guide we created for lead generation, click here. For a peek at the Mosquito Repellent book, click here.
As we’ve grown our Maple Tapper product line, we found a niche in children’s products and created special kid’s tapping kits to appeal to this market. I rewrote the book to work for kids, took a few more kid-friendly photos, and our designer created a colorful but informative layout. These kits have been a hit for the holiday season and we’re now direct marketing to Nature Centers around the country. I’ve also helped this client connect with a few prominent bloggers doing giveaways and affiliate marketing. Read a bit of the book here: FryerKGMTinteriorFinal4
This project started with a client’s question: “How can I grow a business from my childhood hobby of tapping maple trees?” Together, he and I researched the market and competition; sourced the products that fit well with his existing company; developed the kits and created packaging; assembled a design team and built a website and social media presence; and finally created an ongoing series of content marketing which includes a full-length non-fiction book, children’s version, and a blog which eventually migrated over to a featured Mother Earth News blog.
I’ve participated in every step of this business development even tapping my own trees, making syrup, and taking up photography to record it all. It’s been a sweet adventure and I share pure maple syrup with all my new clients!
FryerBrand Marketing 